Roles
Creative Direction, Motion Design, Edit
Case / 2024
Internet Development Institute (IRI)
A series of dynamic digital videos created to attract new applicants to the IRI competition.
Tools
After Effects, Premiere Pro, Cinema 4D
Tags
MotionProductSocial
Challenge
The task was to build a unified visual style for a full video series: communicate key competition rules and benefits through a clear, aesthetic visual language so every asset looked coherent, recognizable, and easy to read.
Solution
I designed a single visual system for the IRI series: graphics, typography, and animation principles that clearly communicate key points and eligibility terms. The main video set the tone, rhythm, and rules, then the same system was scaled across the entire content set.
Result
The final series feels consistent and recognizable: core messages are easy to grasp, pacing keeps attention, and the visual identity remains strong from video to video.
Formats: 16:9
Timeline: 1 month
Iterations: 5 rounds
Gallery
Project assets
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