Roles
Edit, Design, 3D, Motion, Compositing
Case / 2024
Three Cats: MTS, OZON
Product ads built around jingle rhythm: modular graphics, clear benefits, and unified pacing.
Tools
After Effects, Blender, Photoshop
Tags
MotionProduct
Challenge
Create dynamic jingle-based ads for MTS tariffs and Ozon Travel, where key product benefits are communicated fast and clearly within short timing.
Solution
I structured both videos into short semantic beats: hook, key benefits, reinforcement, and CTA. The visual language used bold type, clean iconography, and fast but readable transitions.
Result
Jingle rhythm and readability were preserved. Both ads perform well in placements and adapt to multiple digital formats without losing clarity.
Formats: 16:9
Timeline: 9 days
Iterations: 6 rounds
Gallery
Project assets
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