Roles
Animation, Edit, Motion, Compositing
Case / 2024
Lacres Product Promo
Promo video for a Lacres mini-collection built around a menu concept: each item is presented as a separate position with stylized compositing.
Tools
After Effects, Premiere Pro, Audition Blender
Tags
SocialMotionProduct
Challenge
Produce a fashion promo with an unusual sales metaphor: present clothing items as ice-cream flavors, with a seller-driven pitch structure inspired by scene-based references.
Solution
I built the video as a sequence of short seller pitches where each item has its own entrance, mood, and value statement. Fashion visuals were connected to an ice-cream identity through color, shape, pacing, and menu-style typography.
Result
The final promo has a clear metaphor and strong memorability: each look is sold quickly and visually, and the seller character anchors the communication. The piece scales well to social formats.
Formats: Post / Reels
Timeline: 1 week
Iterations: 2 rounds
Gallery
Project assets
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